Industry:
Study Abroad Consultancy
0 → ₹1.4 Cr Revenue in The First Year Revenue in The First Year
Gradbud - A Study Abroad Consultancy.
Haseeb always focused on revenue first and brand awareness later, and that strategy simply made sense. The team constantly educated us, challenged our thinking, and never felt like an agency. They genuinely felt like partners
Growth Breakdown
Started:
2025
Initial Engagement:
₹1 Lakh/Month
Revenue Generated:
₹4 Cr +
The Challenge
The study abroad market was already overcrowded with:
- Cliche presentation videos
- Random reels
- And the same 'Study Abroad Dream' messaging.
Almost every brand looked identical.
And when every brand looks the same, students stop trusting everyone.
Almost every brand looked identical.
And when every brand looks the same, students stop trusting everyone.
Before Running Ads
We first understood:
- The market
- The competitors
- Student behaviour
- And parent psychology
One thing became obvious very quickly.
One thing became obvious very quickly.
Opportunity
The market had space for a brand that felt:
- founder-led
- experience-led
- customer-led
- and genuinely educational.
Not salesy.
Not salesy.
So instead of trying to look “big,” we focused on making Gradbud feel:
- Real
- Trustworthy
- Relatable
- And easy to understand.
Especially for Kerala students and parents.
Especially for Kerala students and parents.
Then we started building the ads. Not random content.
Actual ads with purpose behind them.
We worked on:
- Messaging
- Scripts
- Lead flow
- Hooks
- Creatives
- And conversion structure.
The Results
These ads were launched on Facebook and Instagram.
And slowly,things started changing.
- The sales team started getting consistent
- Students started recognising the brand
- Parents started trusting the communication
What did this cost?
Gradbud started with us at ₹1 lakh/month.
Today Gradbud invests 4 Lakhs/month on our team.
What we normally charge
₹1.5 Lakhs - ₹3 Lakhs/month
Depending on the scope of work and level of support required.
What this covers
- Strategy
- Creative Planning
- Ads Management And Ongoing Improvements Required To Grow The Brand.
What this doesn’t cover:
- Any production cost is not included
- Ad budgets are not included
- Any third party subscription/fee/cost is not included
- Any additional service/consultation fee not included
Want something similar for your business?
If your business already has a solid product or service, paid ads can completely change how consistently you generate leads and customers.
Let's talkNeed an initial support on our team's expenses like we did for Gradbud?
Pitch your business to usIf we see a future potential, we’ll definitely think about it!