Industry:
Nurse Migration Consultancy
₹2 Lakhs → ₹15 Lakhs/Month Revenue In 3 Months/Months Revenue in 3 Months
RN Connect - Australian Migration Consultancy For Nurses
We started seeing results from the very first campaign, and nearly 80% of them converted. What impressed me most was that Katch Media never agreed to every idea we suggested. They only recommended what they genuinely believed would help the business grow, and that gave us complete confidence in their decisions.
Growth Breakdown
Started:
2025
Initial Engagement:
₹70,000/month
Revenue Generated:
₹2 Cr+
The Challenge
RN Connect wasn't trying to target everyone.
They wanted a very specific audience:
- Malayali registered nurses living in the UK, Ireland and Singapore
- Under 30 years of age
- Graduated after 2017
This immediately created a challenge. The audience was already small. The eligibility criteria made it even smaller.
This immediately created a challenge. The audience was already small. The eligibility criteria made it even smaller.
Most agencies would either:
- Struggle to find enough leads
- Generate poor-quality enquiries
- Or waste ad spend on irrelevant audiences.
And even if leads came in, trust was still a problem.
Nurses were being exposed to multiple migration agencies saying similar things.
Standing out required more than just running ads.
Before Running Ads
We first focused on understanding:
- The migration market
- Nurse behaviour
- Eligibility requirements
- Competing offers
- Conversion opportunities
One thing became obvious very quickly. RN Connect didn't need more services. RN Connect needed the right product.
One thing became obvious very quickly. RN Connect didn't need more services. RN Connect needed the right product.
Choosing The Right Opportunity
Instead of promoting multiple migration pathways, we focused on the opportunity that had:
- Strong demand
- High eligibility rates
- Faster decision making
- Better profitability
This allowed RN Connect to generate revenue from the very first month.
Building Trust Before Selling
Instead of creating sales-heavy ads, we focused on making RN Connect feel:
- Specialised
- Trustworthy
- Transparent
- Educational
We clearly communicated the opportunity. We carefully generated demand. And we introduced urgency only where it genuinely existed.
We clearly communicated the opportunity. We carefully generated demand. And we introduced urgency only where it genuinely existed.
Training Meta To Find The Right Nurses
Then we started building the campaigns. We worked on:
- Audience development
- Messaging
- Scripts
- Hooks
- Creatives
- Qualification systems
- Conversion structure
Over time, Meta was trained to identify and find nurses matching the exact eligibility requirements.
Over time, Meta was trained to identify and find nurses matching the exact eligibility requirements.
Outcomes
- Consistent flow of highly relevant nurse enquiries
- Strong demand generation among eligible nurses
- Approximately 80% lead-to-show rate
- Significant increase in trust and credibility
Industry Leadership
- As the campaigns matured
- RN Connect began outperforming competing brands in the niche.
- Not because they spent the most.
- But because they communicated the opportunity more clearly than anyone else.
What did this cost?
RN connect started with us at ₹70,000/month for the first 2 months
Today RN Connect invests 1.5 Lakhs/month on our team.
What we normally charge
₹1.5 Lakhs - ₹3 Lakhs/month
Depending on the scope of work and level of support required.
What this covers
- Strategy
- Creative Planning
- Ads Management And Ongoing Improvements Required To Grow The Brand And Generate Admissions.
What this doesn’t cover:
- Any production cost is not included
- Ad budgets are not included
- Any third party subscription/fee/cost is not included
- Any additional service/consultation fee not included
Want something similar for your business?
If your business already has a solid product or service, paid ads can completely change how consistently you generate leads and customers.
Let’s talkNeed an initial support on our team’s expenses like we did for RN Connect?
Pitch your business to usIf we see a future potential, we’ll definitely think about it!