Industry:
Study Abroad Consultancy
0 → ₹1.25 Cr Revenue in The First Year Revenue in in The First Year
Patrick's Educare - A Study Abroad Consultancy.
Before suggesting anything, they took the time to understand our market, our product, and how students actually make decisions. That made all the difference. Since working with Katch Media, we've never had to look back.
Growth Breakdown
Started:
2025
Initial Engagement:
₹70,000/month
Revenue Generated:
₹15 Lakhs
The Challenge
Most students and parents had already made up their minds.
If a student wanted Nursing, the conversation usually ended at:
- Government Nursing Seats
- Private Nursing Colleges
- High Fees
- Limited Options
Very few were actively considering Nursing Abroad. Not because the opportunity didn't exist. Because nobody had explained it properly.
Very few were actively considering Nursing Abroad. Not because the opportunity didn't exist. Because nobody had explained it properly.
Before Running Ads
We realised something important.
- Students weren't looking for another consultancy.
- They were looking for clarity.
So instead of promoting Nursing Abroad, we challenged the traditional decision-making process.
FOUNDER-LED COMMUNICATION
Rather than creating corporate advertisements, we built the communication around real conversations.
The founder became the face of the message.
- Not an actor.
- Not a presenter.
- Not a scripted brand ambassador.
But the person who was actually guiding the students.
This immediately created a challenge. The audience was already small. The eligibility criteria made it even smaller.
This immediately made the brand feel:
- Real
- Credible
- Experienced
- Easy To Trust
BUILDING DEMAND BEFORE GENERATING LEADS
Most consultancies focus on lead generation. We focused on demand generation first.
So we built campaigns designed to:
- Create Awareness
- Build Curiosity
- Challenge Existing Beliefs
- Educate Parents
- Generate Trust
Only then did we ask students to take action.
Only then did we ask students to take action.
The Funnel
Every piece of content had a purpose.
Founder-Led Content
- Created brand and product awareness
Testimonial Content
- Built Trust
Lead Generation Campaigns
- Converted Interest Into Enquiries
Execution
Once the market started responding, we focused on scaling what worked.
We continuously improved:
- Messaging
- Lead Flow
- Creative Angles
- Conversion Structure
- Hooks
- Retargeting
- Qualification Systems
Outcomes
- Consistent Flow Of Qualified Enquiries
- Increased Parent Trust
- Higher Student Interest
- Strong Brand Recognition
- Predictable Admissions Pipeline
- Nursing Abroad Became A Mainstream Consideration For Students
What made this different
Most brands were competing for existing demand. Patrick's was creating a whole new market instead - and that changed everything.
What did this cost?
Patrick's Edu Care started with us at ₹70,000/month for the first 2 months
Today Patrick's Edu Care invests 2 lakhs/month on our team.
What we normally charge
₹1.5 Lakhs - ₹3 Lakhs/month
Depending on the scope of work and level of support required.
What this covers
- Strategy
- Creative Planning
- Ads Management And Ongoing Improvements Required To Grow The Brand And Generate Admissions.
What this doesn’t cover:
- Any production cost is not included
- Ad budgets are not included
- Any third party subscription/fee/cost is not included
- Any additional service/consultation fee not included
Want something similar for your business?
If your business already has a solid product or service, paid ads can completely change how consistently you generate leads and customers.
Let’s talkNeed an initial support on our team’s expenses like we did for Patrick's Edu Care?
Pitch your business to usIf we see a future potential, we’ll definitely think about it!